ACTsights for AI

ACTsights® is a specialized training program with an agency-forged methodology. It's designed to transition marketing leaders from reactive "Data Processors" to proactive "Data Translators." This shift enables agencies to turn messy data into high-margin strategy and deliver "Investment-Grade Reporting."

ACTsights addresses the "system problem" in marketing analytics. Built inside a real agency and based on the scientific method, the framework helps agency leaders—the "Player-Coach" persona—move from manual data drudgery to strategic partnership. It operates on a "Human-Led, Data-Informed, AI-Accelerated" triad, ensuring strategy precedes execution and AI scales human insight rather than replacing it.

Core Framework: Crawl, Walk, Run

The ACTsights methodology is structured into three distinct stages of maturity:

• The CRAWL Stage (Data Integrity): Building an unshakeable foundation by auditing the "Consent Handshake," securing the data collection stack, and establishing a single source of truth.
• The WALK Stage (Diagnostic Analysis): Moving from "What" to "Why" using "Bloodhound" diagnostics. Connecting ad data, sales data, and web behavior to validate lead quality and revenue reality.
• The RUN Stage (Data Activation): Becoming a proactive strategic partner through predictive insights, AI-accelerated strategy, and "C-Suite Ready" data storytelling.

Flagship Offering

• The Agency ROI Accelerator: A comprehensive curriculum and operating system designed to fix the "trust-gap" between agencies and clients. It includes templates like the Measurement Charter, Strategic Alignment Brief, and Campaign Control Sheet.

Key Concepts & Brand Philosophy

• The Data Translator Identity: Shifting from a "dashboard watcher" to a strategist who explains market behavior in "Business" language.
• Methodology Over Tools: Focusing on the "system" of analysis. Tools like GA4, GTM, and HubSpot are the "GPS," but the human is always the "Driver."
• Revenue Reality: Rejecting vanity metrics (activity) in favor of value metrics (outcomes) that prove direct impact on the client's bottom line.
• The "Next Tuesday" Rule: Every insight must be immediately applicable to an agency owner's real-world problems.

Optional & Resources

• Waitlist & Founder's Circle: Access for agency leaders to influence the framework and secure exclusive early-bird pricing.
• Covalent Bonds: The scientific marketing agency where the ACTsights methodology was originally battle-tested.