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Courses Stop Digging. Start Architecting.

The Operating System for the Data-Informed Agency.

This isn't just another course on "how to use GA4." This is the complete, agency-forged Operating System that turns your team from reactive data processors into the Proactive, Human-Led Strategists your clients crave.

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THE ORIGIN STORY

Forged in the Trenches of a Real Agency.

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"I realized our agency’s value wasn’t in dashboards; it was in diagnosis."

— Olga Torres, Founder

Most courses are taught by educators who have all day to study theory. ACTsights® was built by Practitioners who had 15 minutes between calls to get an answer.

This methodology was engineered inside Covalent Bonds, a niche B2B agency. We faced the same busy schedules, the same demanding clients, and the same need to justify our retainers every single month.

We realized that "Marketing is a Science." We built this system to save our own sanity. It worked so well—allowing us to retain high-value clients with a fraction of the manual effort—that we spun it out as an independent company in 2026. 

 

 

 

THE PHILOSOPHY

Marketing is a Science. Your Agency Should Run Like a Lab.

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Agencies treat data like magic—hoping for a "reveal" at the end of the month. We treat it like biology. We look for signals, patterns, and anomalies.

But right now, you are stuck as the "Sole Statistician." You are the only one who knows how to find those signals. You are burning billable hours fixing tags and cleaning spreadsheets while your team waits for answers.

ACTsights® installs a system to fix that.

We use the Crawl, Walk, Run framework to standardize your data operations, so you can stop "doing the data" and start selling the strategy.

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Our Curriculum

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The Roadmap to Indispensability

You cannot automate insights if your data collection is broken. You cannot predict the future if you don't understand the present.

To build a data-informed agency, you must respect the Order of Operations. We guide you through a linear evolution, transforming your capabilities layer by layer.

Explore the three phases of your evolution: Crawl, Walk, Run


 

crawl stage

Become the Data Archaeologist

Foundation Protocol

Stop the Chaos.
Secure the Foundation.

 

 

⚠ The Pain (Trust Gap)

You walk into a client meeting, but the numbers in your report don't match their CRM. The meeting derails. You spend the next hour defending your data instead of selling your strategy.

✓ The Solution

We stop the bleeding. Before we build fancy dashboards, we audit the plumbing. You will learn to secure the entire data collection stack, building the single, reliable source of truth.

Module 1: Strategic Alignment

  • The Shift: From "Order Taker" -> "Strategic Partner."

  • The Outcome: Learn to diagnose core business objectives before you build a single dashboard.

    Curriculum

    • Lesson 1: The Agency ROI Audit (The "Zombie Report Hunter")

    • Lesson 2: The Partnership Blueprint (Strategic Alignment)

    • Lesson 3: Goal vs Gauge (KPI Selection)

    • Lesson 4: The Measurement Charter (Defining Success)

    • Lesson 5: The Strategy Pulse Check (The 3-Slide Alignment Deck)

Module 2: Data Integrity

  •  The Shift: From "Data Processor" -> "Data Archaeologist."

  • The Outcome: We dive into the plumbing. You will learn to conduct the "Consent Handshake" and secure your data governance so you never have to apologize for "broken numbers" again.

    Curriculum

    • Lesson 1: The "Consent Handshake" & Compliance Audit
    • Lesson 2: The Data Integrity Stack (GTM, GA4, and HubSpot)
    • Lesson 3: Auditing the "Control Panel" (The GTM Health Audit)
    • Lesson 4: Auditing Site Health (The GSC 5-Minute Audit)
    • Lesson 5: Creating the "Rulebook" (The Campaign Control Sheet)

Walk Stage

Become the Bloodhound

Diagnostic Protocol

Stop Reporting.
Start Diagnosing.

 

⚠ The Pain (Data Puke)

You send clients a 40-page PDF of charts. They don't read it. They just ask, "Did we make money?" You struggle to answer because you're drowning in noise.

 

✓ The Solution

Move from What to Why. Stop reporting the news and start diagnosing the patient. We teach your team to navigate the MarTech stack to connect the dots between clicks and customers.

Module 3: Diagnostic Analysis

  • The Shift: From "Reporting" -> "Zero-Click Insights."

  • The Outcome: Learn the "Bloodhound Method." Reveal why traffic dropped or why leads spiked in minutes.

    Curriculum

    • Lesson 1: GA4 101: The 4 Reports That Matter
    • Lesson 2: GA4: The Traffic Diagnostic
    • Lesson 3: GTM Part 1: The Signal Diagnostic
    • Lesson 4: GTM Part 2: The AI Enrichment Layer
    • Lesson 5: LinkedIn Campaign Manager (The B2B Layer)
    • Lesson 6: Meta Business Suite (The Scale Layer)
    • Lesson 7: Looker Studio (The Visualization Layer)
    • Lesson 8: The Detective Mindset (The Synthesis)
    • Lesson 9: The Competitive Benchmark
Module 4: Integrating Insights

  • The Shift: From "Siloed Data" -> "Customer Journey."

  • The Outcome: Connect the "Activity Log" (GA4) with the "Revenue Reality" (CRM) to form a holistic view.

    Curriculum

    • Lesson 1: The Campaign Command Center: Centralizing Control
    • Lesson 2: The "Closed Loop" Connection (CRM Linking)
    • Lesson 3: Building a "Single Source of Truth" Dashboard
    • Lesson 4: Attribution Strategy (Solving the "Credit War")
    • Lesson 5: The Context Layer (Merging Quant with Qual)
    • Lesson 6: The Customer Journey Synthesis

Run Stage

Become the Bloodhound

Scale Protocol

Automate Value.
Future-Proof the Agency.

 

⚠ The Pain (Vendor Trap)

You are always looking backward, reporting on what happened last month. Clients treat you like a vendor they can replace, not a partner they need.

✓ The Solution

Evolve into the indispensable partner who advises on what to do next. Use AI to accelerate your analysis and storytelling to secure your retainer.

Module 5: Predictive Insights

  • The Shift: From "Hindsight" -> "Foresight."

  • The Outcome: Use clean data to model future outcomes. Identify Leading Indicators (like Engagement) that predict Lagging Outcomes (Revenue).

    Curriculum

    • Lesson 1: Introduction to Predictive Analytics
    • Lesson 2: AI-Accelerated Strategy
    • Lesson 3: AI-Powered Data Pipelines (No-Code SQL)
    • Lesson 4: The Forecasting Model (Budgeting)
    • Lesson 5: LTV Analysis (Hunting Whales)
    • Lesson 6: The Experimentation Roadmap (A/B Testing)
Module 6: Data Storytelling

  • The Shift: From "Spreadsheets" -> "Narratives."

  • The Outcome: Build the "C-Suite Narrative." Link your team's actions directly to the client's bank account.

    Curriculum

    • Lesson 1: The C-Suite Ready Narrative
    • Lesson 2: The "Bad News" Protocol (Crisis Management)
    • Lesson 3: The QBR Framework (The Renewal Engine)
    • Lesson 4: The Agency Profit Model (Internal Efficiency)

THE community

The Peer Advisory Board

The Agency Owner's "War Room" Leadership is isolating. You can't tell your clients you're worried about retention, and you can't tell your team you're fixing tags at midnight. The ACTsights Community is the one place where you can drop the "Fearless Leader" mask. It is a private, confidential space designed for radical candor, where we dissect real operational challenges and solve them together.

THE STRUCTURE

Rules of Engagement

1. Private Cohorts You don't just get a login; you get a squad. You enter with a small group of peers launching on the same timeline, tackling the "messy middle" together.

2. Radical Candor We value the struggle as much as the win. We don't post revenue screenshots without context—we share the real numbers and the operational reality behind them.

3. Alumni Network Growth doesn't stop at graduation. Completing a course unlocks the broader Alumni Network for advanced strategy, referrals, and long-term peer mentorship.

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The Agency ROI Accelerator Training Course

ACTsights® isn't a theoretical seminar. It is a hands-on training course designed to install a new operating system into your agency.

We apply the "Next Tuesday" Rule: If a lesson doesn't help you answer a client question or prove your value by next Tuesday, we don't teach it.