Marketing Data Operations Resources | ACTsights

Agency Data Operations

Your Resource Library

Every asset was created so that you could use it immediately, and deploy it within your agency before next Tuesday. We categorize these assets into two groups

🛡 Shields — protect margins & time ⚙ Decision Engines — drive action

Decision Engine Free App

The Zombie Report Audit Tool

Find out exactly how many hours your team is burning on reports nobody reads. Enter up to 5 recurring deliverables and calculate your annual margin leak in under 5 minutes.

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Shield Free Doc

The Partnership Blueprint

The pre-campaign alignment document that locks the client and agency to the same definition of success, the same data source, the same audience, and the same scope - before a single campaign goes live.

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Decision Engine Free Doc

Case Study: The Attribution Gap

LinkedIn said 50 leads. HubSpot said 30. A real account, a real discrepancy, and the exact steps that closed the gap - and saved the retainer.

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Decision Engine Free App

Agency Analytics Assessment

Find out exactly where your data infrastructure is breaking before it breaks a client relationship. 10-minute diagnostic, immediate results.

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Shield Free Pdf

Indispensable Agency OS

Why the agencies that survive the 15-person threshold built the right data infrastructure first - before the scaling crisis hit.

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Shield Sheet

M1 - L1

Agency ROI Audit - Zombie Hunter Tool

Identify every report your team produces that drives zero decisions. Kill the ones costing you 20+ hours a month before they cost you a client.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Decision Engine Slides

M1 - L2

The Partnership Blueprint Template

Align your agency's work to what the client's P&L actually cares about - before a single dashboard is built.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Decision Engine Doc

M1 - L3

Example KPI Strategy Map

A completed KPI Strategy Map showing how business objectives translate into measurable platform metrics - the model your team builds from.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Decision Engine App

M1 - L3

The Historical Trends Calculator

Stop guessing which KPIs matter. This tool surfaces the trend lines your clients' P&Ls are actually tracking - and which ones to stop reporting entirely.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Decision Engine Prompt

M1 - L3

The KPI Strategy AI Consultant

An AI prompt architecture that replicates the KPI selection conversation - so your team runs it without pulling you into every client kickoff.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Decision Engine Doc

M1 - L3

The KPI Strategy Map/Record

Document the KPI decisions that protect retainer value - and make them legible to every level of your team, not just you.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Shield Doc

M1 - L4

The Measurement Charter Template

The signed agreement between your agency and your client on what success looks like - before the campaign launches and before the dispute starts.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Shield Slides

M1 - L5

The Strategy Pulse Check Slide Template

A 3-slide alignment deck your team runs without you. Surfaces strategic misalignment before it becomes a client escalation call at 11pm.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Shield Doc

M2 - L1

Consent Compliance Audit Log

Document your consent architecture before regulators or a client's legal team asks. The Consent Handshake - on paper, signed, defensible.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Decision Engine Doc

M2 - L2

The Data Stack Map

A visual inventory of every tool passing data in your clients' stacks - and exactly where the structural breaks are hiding between platforms.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Shield Doc

M2 - L3

GTM Naming Hierarchy

The naming convention system that prevents campaign data from fracturing across platforms - and makes cross-platform reporting instant instead of a 3-hour rebuild.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Shield Doc

M2 - L3

The GTM Health 15-Minute Audit

Find out if your GTM container is actually doing what you think it is - in 15 minutes, without a developer, before it corrupts another month of data.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Shield Doc

M2 - L4

The GSC 5-Minute Audit

The quick read on site health your clients' P&Ls care about - pulled from Search Console in under five minutes, no analyst required.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Shield Sheet

M2 - L5

The Campaign Control Sheet ("The Rulebook")

The governance layer between your strategy and your tools. Document the rules before you automate anything - or you automate the problem at scale.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Shield Doc

M2 - L5

UTM Standardization for Digital Campaigns

The guide that ends UTM chaos across every client account - one naming system your whole team follows without asking you every time.

Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →

Decision Engine Free Doc

SOP: Build a Resource Library in HubSpot Using HubDB

Build a resource library in HubSpot using HubDB with this step-by-step guide, ensuring accurate field mapping & efficient updates for your client's resources.

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