Identify every report your team produces that drives zero decisions. Kill the ones costing you 20+ hours a month before they cost you a client.
Zombie
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
Decision EngineSlides
M1 · L2
The Partnership Blueprint Template
Align your agency's work to what the client's P&L actually cares about — before a single dashboard is built.
KPI
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
Decision EngineDoc
M1 · L3
Example KPI Strategy Map
A completed KPI Strategy Map showing how business objectives translate into measurable platform metrics — the model your team builds from.
KPI
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
Decision EngineApp
M1 · L3
The Historical Trends Calculator
Stop guessing which KPIs matter. This tool surfaces the trend lines your clients' P&Ls are actually tracking — and which ones to stop reporting entirely.
Attribution
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
Decision EnginePrompt
M1 · L3
The KPI Strategy AI Consultant
An AI prompt architecture that replicates the KPI selection conversation — so your team runs it without pulling you into every client kickoff.
KPI
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
Decision EngineSheet
M1 · L3
The KPI Strategy Map/Record
Document the KPI decisions that protect retainer value — and make them legible to every level of your team, not just you.
KPI
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
ShieldDoc
M1 · L4
The Measurement Charter Template
The signed agreement between your agency and your client on what success looks like — before the campaign launches and before the dispute starts.
KPI
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
ShieldSlides
M1 · L5
The Strategy Pulse Check Slide Template
A 3-slide alignment deck your team runs without you. Surfaces strategic misalignment before it becomes a client escalation call at 11pm.
Bottleneck
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
Module 2 · CrawlData Integrity
ShieldDoc
M2 · L1
Consent Compliance Audit Log
Document your consent architecture before regulators or a client's legal team asks. The Consent Handshake — on paper, signed, defensible.
Consent
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
Decision EngineDoc
M2 · L2
The Data Stack Map
A visual inventory of every tool passing data in your clients' stacks — and exactly where the structural breaks are hiding between platforms.
GTM
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
ShieldDoc
M2 · L3
GTM Naming Hierarchy
The naming convention system that prevents campaign data from fracturing across platforms — and makes cross-platform reporting instant instead of a 3-hour rebuild.
Naming
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
ShieldDoc
M2 · L3
The GTM Health 15-Minute Audit
Find out if your GTM container is actually doing what you think it is — in 15 minutes, without a developer, before it corrupts another month of data.
GTM
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
ShieldDoc
M2 · L4
The GSC 5-Minute Audit
The quick read on site health your clients' P&Ls care about — pulled from Search Console in under five minutes, no analyst required.
Discoverability
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
ShieldSheet
M2 · L5
The Campaign Control Sheet ("The Rulebook")
The governance layer between your strategy and your tools. Document the rules before you automate anything — or you automate the problem at scale.
Naming
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
ShieldDoc
M2 · L5
UTM Standardization for Digital Campaigns
The guide that ends UTM chaos across every client account — one naming system your whole team follows without asking you every time.
Naming
Available to Agency ROI Accelerator — Crawl students. Enroll in Crawl →
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